Today, sustainable fashion is a significant trend among millennials. As consumers, we have become increasingly conscious of our environment and tend to prefer garments that are made using environmentally friendly processes. Some apparel brands are making a concerted effort to revive India’s vulnerable handcrafts, woven textiles, and ancient techniques through their slow fashion practices. Not only are they bringing much-needed change to the fashion industry, but they are also empowering craftsmen across the country. Listed below are some of our favorite sustainable clothing alternatives to fast fashion companies.
THE SUMMER HOUSE
The Summer House is an Indian fashion label that aims to bridge the gap between ancient Indian craftsmanship and handmade garments made with natural fabrics. This brand offers a wide range of warm-weather essentials and clothing that can seamlessly transition from work to off-duty chores, providing comfort and style. Take a look at their one-of-a-kind textile designs, high-quality, responsibly made clothing with a preference for handwoven, organic, and modern exploration.
KA-SHA INDIA
Ka-sha is a homegrown Indian brand that focuses on the holistic integration of sustainability into clothing, from materials and design to production and distribution. This brand strives to create conscious sustainable fashion that takes care of the environmental cost while offering stylish and innovative apparel. They offer a wide collection of reversible, versatile pieces that can be styled in two ways, giving you the perfect wear for any occasion.
NO NASTIES
No Nasties is an Indian fashion label that offers a wide range of vegan apparel made from 100% organic cotton sourced from small-scale farmers in India. They aim to provide comfortable, ageless, and cheerful clothing. Their organic materials, which come in neutral shades and modest designs, are suitable for year-round wear. Take a look at their fuss-free, planet-first closet.
ELEVEN ELEVEN
Eleven Eleven, an Indian fashion label renowned for its use of indigenous cotton and 100% natural dyes, is making a dedicated attempt to promote khadi and create products using traditional techniques such as hand spinning, handloom weaving, hand painting, miniature tie-dyeing, and quilting. This label offers timeless clothing and a wide range of responsibly made pieces that promise longevity and versatility.
B LABEL
B Label focuses on community impact and ethical clothing, leaving behind the trail of distaste and disharmony of conventional fashion outlooks. As a future-forward brand aspiring to embrace a natural culture, each garment here is created with love and attention, offering comfort and style for your beach holidays or Fridays at work.
