Please tell us a bit about yourself.

I’m a retired associate professor from the Department of Higher Education in Haryana. I taught Political Science to undergraduate and postgraduate students for a solid 30 years. Fashion has always been my passion, so after retiring in November 2019, I embarked on a new journey. I began my second innings, venturing into the world of fashion that had long fascinated me. Today, my production house, “Allusions by Manju,” draws inspiration from nature. It’s a sustainable clothing brand where each piece created reflects the beauty of the natural world. We specialize in made-to-measure garments that blend style and sustainability, catering to discerning women seeking eco-conscious fashion that’s also budget-friendly.

Could you share your journey of rediscovering yourself and pursuing your passion in your midlife? What inspired this transformative change in your life?
I launched my small venture on December 1, 2019. However, after operating for only 3-4 months, the Covid-19 pandemic forced us to close down. It was a significant setback, and we remained shut for nearly 2 and a half years. During this hiatus, I delved deep into the fashion industry, learning invaluable lessons. Firstly, I realized its status as the second-largest pollutant on Earth, largely due to fast fashion. This propelled me towards embracing slow fashion principles, abandoning synthetic fabrics in favour of sustainable materials. Secondly, I recognized the importance of utilizing surplus fabric from export houses to conserve energy resources. Lastly, I committed to ethical production practices. Armed with newfound clarity, I resumed production in December 2022.

What were the challenges or obstacles you encountered during this transformation? How did you overcome them, and what kept you motivated to persevere?
My journey was fraught with challenges. Starting with no industry experience and limited resources, I lacked knowledge in marketing, branding, and identifying my target audience. Managing the production process and sourcing materials posed significant hurdles. To surmount these obstacles, I took incremental steps, initiating a small venture with a limited collection, renouncing mass production as product validity was very important for me. I chose to cater to a niche market, offering sustainable bespoke garments that resonated with the design preferences of modern women while remaining budget-friendly.

“Creating beautiful outfits brings me joy and motivation each day. Stepping out of my comfort zone has facilitated personal growth, teaching me new skills and fostering resilience.”

Can you recount a specific moment or experience that stands out in your journey of pursuing your passion? How did this moment impact you?
 The Covid-19 pandemic presented a formidable challenge to my budding production house. Lockdowns and labour shortages made procuring orders and sustaining operations difficult. Amidst uncertainty, there were mixed feelings of anxiety and stress.

How has your pursuit of your passion influenced your overall well-being and happiness? Have there been unexpected benefits or positive changes in your life as a result?
 Following my passion has enriched my life, instilling a sense of purpose and positively impacting my mental health. Creating beautiful outfits brings me joy and motivation each day. Stepping out of my comfort zone has facilitated personal growth, teaching me new skills and fostering resilience.

What role did your support system, including friends and family, play in your journey?
My family has been incredibly supportive throughout my entrepreneurial journey. Their encouragement during tough times has been invaluable, motivating me to persevere with my passion.

“I take pride in transcending age-related stereotypes, embracing new skills, and challenging self-imposed limitations. My story serves as a testament to the limitless potential inherent in every individual.”

Reflecting on your journey, what achievements are you most proud of?
I take pride in transcending age-related stereotypes, embracing new skills, and challenging self-imposed limitations. My story serves as a testament to the limitless potential inherent in every individual. I hope it inspires others to pursue their aspirations with confidence, breaking down barriers and instilling belief in their own capabilities.

Many individuals may feel apprehensive about making significant life changes later in life. What advice would you offer to women in their midlife who are hesitant to pursue their passions?
As one ages, it’s easy to settle into routine, losing sight of passions and dreams. I encourage women to embark on a journey of self-exploration, identifying activities that bring joy and satisfaction. Sharing personal experiences, challenges, and successes can serve as inspiration, motivating others to pursue their dreams.