Jewellery isn’t just an accessory anymore—it’s a way to show off who you are. Today’s modern brands are shaking things up with fresh materials, bold ideas, and eco-friendly practices. Whether you’re into clean minimal lines or loud statement pieces, there’s something out there that reflects your vibe. It’s all about finding pieces that speak to your personal style and mean something deeper. Jewellery design today is about telling your story, not just adding sparkle.
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You’ll see everything from sleek, geometric everyday designs to artsy, sculptural creations. A lot of brands are leaning into sustainability too, using recycled metals and handmade techniques to be kinder to the planet. There’s a clear shift in jewellery design towards conscious choices and meaningful details. And with so many pieces tied to symbolism or spirituality, jewellery’s becoming less about bling and more about meaning. Basically, it’s no longer just about looking good—it’s about feeling something too.
Some of these brands are even catching the eyes of celebs and stylists, popping up on red carpets and Insta feeds. Best part? There’s something for every budget—whether you’re hunting for a casual, chic piece or a high-end investment. The diversity in jewellery design makes it exciting for both collectors and casual shoppers alike.
Anatina
If you like your jewellery bold but minimal, Anatina might just be your thing. Started by Anahita Dhondy, the brand blends modern design with old-school craftsmanship. Their sculptural rings, necklaces, and earrings—made from sterling silver, gold plating, and recycled metals—work just as well for workdays as they do for evening looks.
What makes Anatina stand out is the way it captures movement and emotion in every piece. Nothing feels mass-produced. Everything’s got a fluid, organic feel—perfect if you’re into jewellery that’s a bit artsy but still wearable. Their jewellery design blends simplicity with emotion, making each piece feel alive. Celebs love them too, and their pieces have been featured in top fashion editorials.
Quick Summary
Contemporary jewellery design is redefining adornment through innovation, sustainability, and self-expression. Featuring sculptural forms, symbolic motifs, and ethically sourced materials, brands like Anatina, Anu Merton, Soulworks, Ziddi, and Lune exemplify this shift. With a focus on craftsmanship and storytelling, modern jewelry merges artistic vision with conscious luxury—explore to discover the distinct styles and values these trailblazing brands bring to the forefront.
Anu Merton
Looking for something textured, bold, and full of personality? Anu Merton’s designs are like tiny pieces of art. Inspired by nature and abstract forms, the brand creates one-of-a-kind cuffs, earrings, and rings from gold vermeil, brass, and sterling silver.
These aren’t your everyday basics—they’re perfect for special occasions, gallery openings, or days when you want your accessories to do the talking. The layered metals and textured finishes give the pieces a raw, edgy beauty. The brand’s jewellery design often feels like wearable sculpture. And yes, they’re sustainable too. It’s no wonder stylists and celebs are all over this brand.
Soulworks
For something with deeper meaning, check out Soulworks. Founded by Shraddha Kedia, this brand blends beauty with spirituality. Think cosmic symbols, sacred geometry, and chakra motifs, all crafted from recycled gold, silver, and semi-precious gems.
These pieces are perfect for everyday wear, meditation, or even gifting. Every design is intentional, with mantras and symbols that add a spiritual touch. Jewellery design at Soulworks is rooted in mindfulness and energy alignment. Soulworks has a strong following among wellness lovers, mindful influencers, and anyone who wants their jewellery to reflect their inner world as much as their outer style.
Ziddi
If you’re the type to turn heads and challenge the norm, Ziddi’s got you covered. Started by Vidhi Goel, Ziddi is all about bold, rebellious design—think chunky resin rings, oversized cuffs, and edgy metal earrings made from unexpected materials like acrylic and enamel.
This brand isn’t afraid to play with asymmetry and size. It’s fun, fearless, and perfect for festivals, fashion shoots, or just being your most unapologetic self. Ziddi’s approach to jewellery design is fearless, experimental, and unapologetically bold. Ziddi’s been making waves among musicians, influencers, and anyone looking for something totally different.
Lune
Lune
Lune’s jewellery is like wearing a dreamy night sky. Created by Aisha Rao, the brand takes cues from celestial shapes—crescent moons, stars, and cosmic symbols—and turns them into elegant, wearable pieces.
Crafted from 14k gold, vermeil, and freshwater pearls, Lune’s pieces have a soft, romantic vibe that still feels modern. Perfect for dreamy date nights or high-fashion styling, these pieces have been spotted on runways and red carpets alike. Lune’s jewellery design captures the delicate beauty of the cosmos with a luxurious touch. If you’re into ethereal luxury, Lune hits the sweet spot.
Wearing Your Story, Not Just a Style
Modern day jewellery is about your story! It’s not just about looking pretty—it’s about expressing who you are, where you stand, and what you believe in. These brands are leading the way by combining design, meaning, and ethics in a way that feels fresh and real.
So whether you’re searching for something symbolic, statement-making, or simply stunning, today’s jewellery scene has something that’ll feel just right—for you. From conscious luxury to spiritual storytelling, jewellery design is becoming more personal than ever. It’s clear that jewellery design is evolving with the times—embracing sustainability, emotion, and individuality.
