YUO: A Community for Women in their Mature Years

Our Story

YUO is a platform that is committed to empowering women of mature years. It started with a simple belief that beauty is how YOU perceive yourself, rather than how others perceive you. Biological age, seems to have impacted many facets of women’s lives – from career choices, dressing up to relationships. We continue to grapple with societal norms that condition our thought process and outlook towards life as we age.

But age is a state of mind… you can be childlike without being childish, you can be adventurous without being reckless, you can be fashionable without being over the top. At YUO, we believe growing old should be liberating and empowering…rather than limiting. You have a right to look good and feel good, whatever your age!!


So what can you expect from this platform?

This platform is designed for the ageless women like you, who have the confidence to think beyond stereo types and embrace their advancing years with dignity, grace and enthusiasm. Hence it will be our endeavour to bring to you content, conversations and engagements that empower you to realize your true-self, and give you the confidence to explore and experience things without limitations. So here is what you can expect:

  • Good read on fashion, beauty, health, lifestyle, hobbies, finance, career and more!
  • Expert talks, interviews and unbiased reviews,
  • Exchange of ideas and bonhomie with badass women like you.