We are a platform that aims to empower women in their mature years by creating content,
conversations and engagement to address their diverse interests and needs. We focus on varied
subjects such as health, beauty, fashion, career, finance, relationships and more.

Join our ever- growing community of YUO and embark on a journey of self-discovery!!

FASHION

Dressing the mother of the bride and bridesmaids is an art that blends heritage craftsmanship with contemporary wearability. Each brand in this

From the humble streets of Panipat, a small town known for its rich textile history, Liilo has emerged as a brand that

Welcome to Mulberry Blue, a brand celebrated for its fusion of heritage and contemporary style. Founded by Laltu Kanakia, who began her

BEAUTY

In a world that moves at breakneck speed, people often forget the soothing embrace of nature. The Skin Kitchen was born to

Lipstick is a magical tool that can transform our appearance from basic to glamorous in an instant. Sometimes, just a dash of

Today, let’s talk about one of the most underrated body parts that often go unnoticed in our anti-aging battles: our hands! As

HEALTH

Grief is often described as a storm—unpredictable, relentless, and all-consuming. For those who have lost a loved one, it is more than

As we journey through midlife, the pull of nostalgia can be both a comforting escape and a source of poignant memories. This duality

Between busy schedules, tempting treats, and the allure of convenience foods, sticking to a healthy diet can be a challenge. Thankfully, healthier

LIFESTYLE

Entertaining is an art form, a delicate balance of flavours, ambiance, and connection. While food often takes the spotlight, the setting—the stage

There’s a lot of buzz around mental health these days, and rightfully so. From accredited therapists to self-proclaimed quacks, the internet is

As we seek balance and rejuvenation in our lives, the path to wellness often leads us to the enriching experiences of travel.

MIND AND MATTER

Grief is often described as a storm—unpredictable, relentless, and all-consuming. For those who have lost a loved one, it is more than

Navigating a mid-career crisis? Explore executive programs designed to upskill, advance your career, and expand your network.

Dovetailing the twilight of a career with the dawn of retirement requires imagination and purpose. If you do not plan well, the

LIFE CHRONICLES

A collection of midlife stories that aim to uplift, enlighten, and encourage self-reflection through inspiring interviews and real -life stories of women in their second innings 

Tanu Goel Srivastava

Tanu Goel Srivastava

Nurturing a Child with Special Needs

In this heartfelt interview, we delve into the journey of a mother navigating the challenges and triumphs of raising a child with special needs. Her story is one of resilience, deep love, and unwavering dedication to ensuring her child's well-being and happiness.

education for the underprivileged

Elora, Meera and Ajanta

Founders - Swapaksh

Three extraordinary women, in the second innings of their lives, have embarked on a remarkable journey that is transforming education for the underprivileged. Through the Swapaksh Learning Foundation, they have not only bridged educational gaps but have also inspired hope and opportunity in the vibrant yet underserved slums of Bangalore.

Kavita Mathur

Kavita Mathur

Midlife Trek To Kailash Mansarovar

Life is often a journey of rediscovery, where we find the courage to push our limits and explore new horizons. For Kavita Mathur, a seasoned wellness entrepreneur and the founder of Wellness Associates, this journey took a bold turn when she set out to trek to Kailash Mansarovar in her midlife.

NEW POSTS

Dressing the mother of the bride and bridesmaids is an art that blends heritage craftsmanship with contemporary wearability. Each brand in this

In a world that moves at breakneck speed, people often forget the soothing embrace of nature. The Skin Kitchen was born to

Grief is often described as a storm—unpredictable, relentless, and all-consuming. For those who have lost a loved one, it is more than