We are a platform that aims to empower women in their mature years by creating content,
conversations and engagement to address their diverse interests and needs. We focus on varied
subjects such as health, beauty, fashion, career, finance, relationships and more.

Join our ever- growing community of YUO and embark on a journey of self-discovery!!

FASHION

Jewellery design

Jewellery isn’t just an accessory anymore—it’s a way to show off who you are. Today’s modern brands are shaking things up with

Dressing the mother of the bride and bridesmaids is an art that blends heritage craftsmanship with contemporary wearability. Each brand in this

Clothes Line

From the humble streets of Panipat, a small town known for its rich textile history, Liilo has emerged as a brand that

BEAUTY

healthy skin

In a world that moves at breakneck speed, people often forget the soothing embrace of nature. The Skin Kitchen was born to

Lipstick is a magical tool that can transform our appearance from basic to glamorous in an instant. Sometimes, just a dash of

Anti-Aging

Today, let’s talk about one of the most underrated body parts that often go unnoticed in our anti-aging battles: our hands! As

HEALTH

healing and cure

In today’s fast-paced world, where stress, chronic ailments, and emotional turmoil are common, true healing goes beyond prescriptions and quick fixes. Holistic

Grief is often described as a storm—unpredictable, relentless, and all-consuming. For those who have lost a loved one, it is more than

As we journey through midlife, the pull of nostalgia can be both a comforting escape and a source of poignant memories. This duality

LIFESTYLE

vintage decor

In an era of fast furniture and fleeting trends, there’s something quietly powerful about holding on to what already exists—and making it

Entertaining is an art form, a delicate balance of flavours, ambiance, and connection. While food often takes the spotlight, the setting—the stage

stress and stress management

There’s a lot of buzz around mental health these days, and rightfully so. From accredited therapists to self-proclaimed quacks, the internet is

MIND AND MATTER

stitching

At a time in life when many women begin asking, “What brings me joy now?” — the answer often lies in something

Grief is often described as a storm—unpredictable, relentless, and all-consuming. For those who have lost a loved one, it is more than

Navigating a mid-career crisis? Explore executive programs designed to upskill, advance your career, and expand your network.

LIFE CHRONICLES

A collection of midlife stories that aim to uplift, enlighten, and encourage self-reflection through inspiring interviews and real -life stories of women in their second innings 

recipes of India

Ruchika Kohli

From Family Kitchen to Flourishing Venture

In a world that often places invisible expiration dates on ambition—especially for women—Ruchika Kohli’s journey is a quiet yet powerful rebellion. After decades of dedicating herself to her family, Ruchika rediscovered her long-nurtured love for traditional recipes and transformed it into Silbatta, a flourishing venture rooted in heritage, authenticity, and heart.

Tanu Goel Srivastava

Nurturing a Child with Special Needs

In this heartfelt interview, we delve into the journey of a mother navigating the challenges and triumphs of raising a child with special needs. Her story is one of resilience, deep love, and unwavering dedication to ensuring her child's well-being and happiness.

education for the underprivileged

Elora, Meera and Ajanta

Founders - Swapaksh

Three extraordinary women, in the second innings of their lives, have embarked on a remarkable journey that is transforming education for the underprivileged. Through the Swapaksh Learning Foundation, they have not only bridged educational gaps but have also inspired hope and opportunity in the vibrant yet underserved slums of Bangalore.

NEW POSTS

stitching

At a time in life when many women begin asking, “What brings me joy now?” — the answer often lies in something

vintage decor

In an era of fast furniture and fleeting trends, there’s something quietly powerful about holding on to what already exists—and making it

healing and cure

In today’s fast-paced world, where stress, chronic ailments, and emotional turmoil are common, true healing goes beyond prescriptions and quick fixes. Holistic